Iseng-iseng saya menggunakan tool Blog Level untuk mengukur seberapa tinggi pengaruh blog small note – budiawan hutasoit. Tool Blog Level yang merupakan produk Edelman Digital sepertinya bisa menjadi rujukan yang cukup mumpuni. Website ini punya cara kerja yang mirip dengan TweetLevel. User cukup memasukkan nama blog di website bersangkutan dan dalam waktu singkat, akan muncul seberapa besar skor pengaruh blog di dunia maya.
Pengukuran tingkat pengaruh sebuah blog di Blog Level, mempertimbangkan beberapa aspek. Di antaranya apakah blog tersebut mudah dicari melalui mesin pencari online.
Di Blog Level ada tercantum Influence Score, Popularity Score, Engagement Score dan Trust Score. Hasil pengukuran blog ini di Blog Level bisa dilihat di screenshot berikut ini:
Keterangan mengenai detail keempat score di Blog Level tersebut adalah:
Small Note influence score - Your score is not bad but could be better. The key to improving your value is to make your posts more interesting – personality goes a long way in making people come back to read your posts. Make sure you update your blog more frequently and reply and create links to conversations – this will improve traffic to your site. What’s more, you should invite peoples’ input, opinions and insights and then engage in a conversation with them.
Smal Note popularity score - Your score is pretty good and a large number of people see your site as a must-read blog. Many blog measurement tools purely rank people according to the number and authority of recent inbound blog links but BlogLevel also takes into account how your amplification through other social media channels. You can increase your popularity by promoting your site through social media channels – for example using Twitter, you could include a summary, link and encourage people to comment on your own site. Make sure you post frequent updates and ensure they are promoted at the times your readership will want to know about them. Finally SEO plays a significant role in your popularity – if your post is not found then it makes no difference how good the content is – make sure you tag what you publish, have text not number titles in your post address and include multimedia (Flickr, YouTube for example) – this has the added benefit of making your posts more dynamic and interesting.
Small Note engagement score - You are quite well engaged but there are things you can do to improve your score. To engage better make sure you participate in conversations about your posts on Twitter, encourage and respond to people’s comments and address issues quickly, honestly and with the invitation of feedback and follow-ups. Linking to other blogs (link love) is crucial whilst providing regular, topical content is a must.
Small Note trust score - Your trust score is good but could be better. The Edelman Trust Barometer states that 77% of people refused to buy products or services from a company they distrusted. It is trust that makes someone act – for this reason alone, having a high trust score is considered by many to be more important than any other category. One of the simplest measures of trust is if someone voluntarily listens to what you say or pushes other people to read what you have written. The number of subscribers you have and inbound links from Twitter and other sites make up a large weighting in deciding your trust score – therefore to increase your value post regular, informed and interesting content and make it easily accessible for others to get hold of.
Jika anda ingin mengetahui seberapa tinggi pengaruh blog anda, silahkan kunjungi website Blog Level di bloglevel [dot] edelman [dot] com. Selamat mencoba!